Investment will support product innovation, technology development, operational expansion and job creation across the company’s growing wellness business.
Tolicious, a UK-based nurse-led wellness company, today announced that it has secured growth investment from Mercia Ventures to accelerate the company’s expansion in the North East of England. The investment will support product development, technology enhancement, operational expansion and job creation as Tolicious continues to grow its consumer wellness and corporate wellbeing businesses.
The investment represents a significant milestone in the company’s growth strategy and reinforces Tolicious’ commitment to expanding its operations from the North East while increasing access to preventative health and workplace wellbeing solutions across the United Kingdom.
Founded by Cassandra Sonma Ukaobi (Cass Uk), Founder and Chief Executive Officer, Tolicious was established following her experience working in healthcare, where she witnessed the growing impact of stress, burnout, poor nutrition and lifestyle-related health challenges. Since launching in London and expanding its operations to Newcastle upon Tyne, the company has continued to grow its presence through innovation, education and wellness-focused products and services.
Today, Tolicious offers a portfolio of wellness supplements, detox products, skincare solutions and haircare products under the Hair Fever brand. Alongside its consumer product range, the company also delivers workplace wellbeing workshops, educational programmes and preventative health initiatives for organisations across the North East of England, Scotland and other parts of the United Kingdom.
The growth investment will support:
- Development of new wellness products.
- Investment in digital technology and customer experience.
- Expansion of operational infrastructure.
- Recruitment across key business functions.
- Continued growth of the company’s corporate wellbeing programmes.
“This investment marks an important milestone for Tolicious as we continue building the business from the North East and expanding our reach across the “This investment marks an important milestone for Tolicious as we continue building the business from the North East while expanding our reach across the UK,” said Cassandra Sonma Ukaobi, Founder and Chief Executive Officer of Tolicious. “It enables us to invest in innovation, strengthen our technology, grow our team and continue developing wellness solutions that support individuals, communities and organisations.”
Tolicious has been recognised within the wellness sector, including receiving the Best Female-Led Wellness Brand UK 2025 and Most Innovative Nurse-Led Wellness Brand UK 2025 awards.
Beyond leading the company, Cass Uk is also the author of The Tolicious Way: Detox Your Body and Life and host of the Healing Chat podcast, initiatives that complement the company’s broader commitment to health education and preventative wellbeing.
The latest investment positions Tolicious for its next phase of sustainable growth while strengthening its presence in both the consumer wellness and corporate wellbeing markets across the United Kingdom.
About Tolicious
Tolicious is a UK-based nurse-led wellness company headquartered in Newcastle upon Tyne. The company develops wellness supplements, detox products, skincare and haircare solutions alongside workplace wellbeing programmes designed to promote preventative health and healthier lifestyles. Through innovation, education and evidence-informed wellbeing solutions, Tolicious serves both consumers and organisations across the United Kingdom.
Website: www.tolicious.com